The 30 Most Important "Must-Haves" for Your Small Business Website
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First Glance

Making a Great First Impression
The Importance of Having a Small Business Website
First Impression

First Impression
1. Professional Looking Design
2. Overall Structure of the Site
3. Color
Web Page Elements - Page Header

Web Page Elements - Page Header
4. Domain Name and URLs
5. Company Logo
6. Tagline
7. Main Navigation
8. Bread Crumb Navigation
9. Search Bar or Icon
10. Favicon
Web Page Elements - Items “Above the Fold”

Web Page Elements - Items “Above the Fold”
11. Image or Slider
12. Call-to-Action (CTA) or Headline
Web Page Elements - Items In Your Footer

Web Page Elements - Items In Your Footer
13. Contact Information
14. Various Secondary Information
15. Other information
Your Content

Your Content
16. Visual Appearance
17. Making Your Pitch
18. Ease of Reading
19. Quality Content
20. Be Accurate, Fresh and Focused
21. Truth and Authoritativeness
22. Other Content Types
Links – Making Connections

23. Text Linking
24. Internal Links
25. Quality Links
Images

26. Quality Stock images
27. Optimized Images
28. Add Meta Tags to Images
29. Use Images With Purpose
30. Use "Real" Photography

2. Overall Structure of the Site

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